Effective Date: 25 February 2026.
Last Updated: 25 February 2026.
Limels London (“we,” “our,” “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or make purchases through our ecommerce platform.
1. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, billing/shipping address, phone number, payment details.
- Account Information: Login credentials, purchase history, saved preferences.
- Technical Data: IP address, browser type, device information, cookies, and usage data.
- Marketing Data: Preferences for receiving promotional communications.
2. How We Use Your Information
We use your information to:
- Process and deliver orders.
- Provide customer support and respond to inquiries.
- Improve our website, products, and services.
- Send promotional offers, newsletters, and updates (if you opt-in).
- Comply with legal obligations and prevent fraud.
3. Sharing of Information
We do not sell your personal data. However, we may share information with:
- Service Providers: Payment processors, shipping companies, IT support.
- Legal Authorities: When required by law or to protect our rights.
- Business Transfers: In case of mergers, acquisitions, or restructuring.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to:
- Enhance website functionality.
- Analyze traffic and usage patterns.
- Personalize your shopping experience.
You can manage cookie preferences through your browser settings.
5. Data Retention
We retain personal information only as long as necessary to:
- Fulfill orders and provide services.
- Meet legal, accounting, or reporting requirements.
6. Your Rights
Under UK and EU data protection laws (including GDPR), you have the right to:
- Access the personal data we hold about you.
- Request corrections or updates.
- Request deletion of your data (“right to be forgotten”).
- Object to processing or withdraw consent.
- Request data portability.
To exercise these rights, contact us at limelslondon.co@gmail.com.
7. Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.
8. International Transfers
As a London-based business, your data is primarily stored in the UK. If transferred outside the UK/EU, we ensure adequate safeguards are in place.
9. Children’s Privacy
Our services are not directed to individuals under 16. We do not knowingly collect personal data from children.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.
11. Contact Us
For questions or concerns about this Privacy Policy, please contact:
Limels London
Email: limelslondon.co@gmail.com